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Many senior executives talk about information as one of their most important assets, but few behave as if it is. They report to the board on the health of their workforce, their financials, their customers, and their partnerships, but rarely the health of their information assets. Corporations typically exhibit greater discipline in tracking and accounting for their office furniture than their data. Infonomics is the theory, study, and discipline of asserting economic significance to information. It strives to apply both economic and asset management principles and practices to the valuation, handling, and deployment of information assets. This book specifically shows: CEOs and business leaders how to more fully wield information as a corporate asset CIOs how to improve the flow and accessibility of information CFOs how to help their organizations measure the actual and latent value in their information assets. More directly, this book is for the burgeoning force of chief data officers (CDOs) and other information and analytics leaders in their valiant struggle to help their organizations become more infosavvy. Author Douglas Laney has spent years researching and developing Infonomics and advising organizations on the infinite opportunities to monetize, manage, and measure information. This book delivers a set of new ideas, frameworks, evidence, and even approaches adapted from other disciplines on how to administer, wield, and understand the value of information. Infonomics can help organizations not only to better develop, sell, and market their offerings, but to transform their organizations altogether. "Doug Laney masterfully weaves together a collection of great examples with a solid framework to guide readers on how to gain competitive advantage through what he labels "the unruly asset" – data. The framework is comprehensive, the advice practical and the success stories global and across industries and applications." Liz Rowe, Chief Data Officer, State of New Jersey "A must read for anybody who wants to survive in a data centric world." Shaun Adams, Head of Data Science, Betterbathrooms.com "Phenomenal! An absolute must read for data practitioners, business leaders and technology strategists. Doug's lucid style has a set a new standard in providing intelligible material in the field of information economics. His passion and knowledge on the subject exudes thru his literature and inspires individuals like me." Ruchi Rajasekhar, Principal Data Architect, MISO Energy "I highly recommend Infonomics to all aspiring analytics leaders. Doug Laney’s work gives readers a deeper understanding of how and why information should be monetized and managed as an enterprise asset. Laney’s assertion that accounting should recognize information as a capital asset is quite convincing and one I agree with. Infonomics enjoyably echoes that sentiment!" Matt Green, independent business analytics consultant, Atlanta area "If you care about the digital economy, and you should, read this book." Tanya Shuckhart, Analyst Relations Lead, IRI Worldwide

Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage PDF ePub

INFONOMICS - Gartner ~ INFONOMICS How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage DOUGLAS B. LANEY Gartner, Inc. First edition published in 2018 by Bibliomotion, Inc. . a poor excuse for failing to monetize, manage, and measure information as a true asset.

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Treat Your Information Like an Asset — for Competitive ~ The discipline of infonomics takes you beyond thinking and talking about information as an asset to actually valuing and treating it as one. “Infonomics” provides the foundation and methods for quantifying information asset value and tactics for using information as your competitive edge to drive growth.

Infonomics How To Monetize Manage And Measure Information ~ Infonomics : How to Monetize, Manage, and Measure Information As an Asset for Competitive by Douglas B. Laney (2017, Hardcover) The lowest-priced brand-new, unused, unopened, undamaged item in its original packaging (where packaging is applicable).

Infonomics: Monetize, Manage, and Measure Information as ~ Monetize, Manage, and Measure Information as an Asset for Competitive Advantage Many senior executives talk about information as one of their most important assets, but few behave as if it is. They report to the board on the health of their workforce, their financials, their cusomers, and their partnerships, but rarely the health of their information assets.

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Infonomics: How to Monetize, Manage, and Measure ~ Author Douglas Laney has spent years researching and developing Infonomics and advising organizations on the infinite opportunities to monetize, manage, and measure information. This book delivers a set of new ideas, frameworks, evidence, and even approaches adapted from other disciplines on how to administer, wield, and understand the value of information.

Infonomics: How to Monetize, Manage, and Measure ~ Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage: Laney, Douglas B.: 9781138090385: Books - .ca

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Infonomics How To Monetize Manage And Measure Information ~ Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage that already have 4.7 rating is an Electronic books (abbreviated as e-Books or ebooks) or digital books written by Laney, Douglas B. (Hardcover).

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Infonomics How to Monetize Manage and Measure Information ~ Download Infonomics How to Monetize Manage and Measure Information as an Asset for Competitive Advantage pdf for free or read online, isbn-10 1138090387, isbn-13 978-1138090, ebook by Douglas B. Laney was published September 19, 2017.

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