Reads The New Rules of Marketing & PR, 6th Edition: How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly

Description The New Rules of Marketing & PR, 6th Edition: How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly

The international best seller - now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing". The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time - at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

The New Rules of Marketing & PR, 6th Edition: How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly PDF ePub

The New Rules of Marketing & PR - نیماتودی ~ PRAISE FOR THE NEW RULES OF MARKETING & PR “This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition.” —Publishers Weekly (starred review) “David is informative, entertaining and inspiring! No one knows more about new ways to reach buyers.

Download The New Rules Of Marketing Pr How To Use Social ~ File Name: The New Rules Of Marketing Pr How To Use Social Media Online Video Mobile Applications Blogs News Releases Viral Marketing To Reach Buyers Directly.pdf Size: 6132 KB Type: PDF, ePub, eBook Category: Book Uploaded: 2020 Nov 08, 08:01 Rating: 4.6/5 from 713 votes.

The new rules of marketing and PR : how to use social ~ Revised edition of: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. 2007 Includes index Includes bibliographical references and index How the web has changed the rules of marketing and PR.

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