Design for How People Think: Using Brain Science to Build Better Products PDF ePub

Design for How People Think [Book] ~ This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience.

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Design thinking, explained / MIT Sloan ~ Design thinking is an innovative problem-solving process rooted in a set of skills.The approach has been around for decades, but it only started gaining traction outside of the design community after the 2008 Harvard Business Review article [subscription required] titled “Design Thinking” by Tim Brown, CEO and president of design company IDEO.

How People Learn: Brain, Mind, Experience, and School ~ First released in the Spring of 1999, How People Learn has been expanded to show how the theories and insights from the original book can translate into actions and practice, now making a real connection between classroom activities and learning behavior. This edition includes far-reaching suggestions for research that could increase the impact that classroom teaching has on actual learning.

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6 The Design of Learning Environments / How People Learn ~ In this chapter we discuss implications of new knowledge about learning for the design of learning environments, especially schools. Learning theory does not provide a simple recipe for designing effective learning environments; similarly, physics constrains but does not dictate how to build a bridge (e.g., Simon, 1969).

Design thinking: Learn how to solve problems like a designer ~ Design Thinking is a problem solving framework. The concept has been around for decades, but in the past five to ten years, IDEO, a design consultancy, has championed the process as an alternative to a purely analytical approach to problem-solving.

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