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The Definitive Guide to Doing Business in AfricaFor global and Africa-based companies looking to access new growth markets, Africa offers exciting opportunities to build large, profitable businesses. Its population is young, fast-growing, and increasingly urbanized--while rapid technology adoption makes the continent a fertile arena for innovation. But Africa's business environment remains poorly understood; it's known to many executives in the West only by its reputation for complexity, conflict, and corruption.Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects and helps executives understand and seize the opportunities for building profitable, sustainable enterprises. From senior leaders in McKinsey's African offices and a leading executive on the continent, this book draws on in-depth proprietary research by the McKinsey Global Institute as well as McKinsey's extensive experience advising corporate and government leaders across Africa. Brimming with company case studies and exclusive interviews with some of Africa's most prominent executives, this book comes to life with the vibrant stories of those who have navigated the many twists and turns on the road to building successful businesses on the continent.Combining an unrivalled fact base with expert advice on shaping and executing an Africa growth strategy, this book is required reading for global business executives looking to expand their existing operations in Africa--and for those seeking a road map to access this vast, untapped market for the first time.

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Africa's Business Revolution: How to Succeed in the World ~ Africa’s Business Revolution: How to Succeed in the World’s Next Big Growth Market (Harvard Business Press, November 2018) provides the inside story on business in Africa and its future growth prospects and helps executives understand and seize the opportunities for building profitable, sustainable enterprises.

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Africa's Business Revolution: How to Succeed in the World ~ The Definitive Guide to Doing Business in Africa For global and Africa-based companies looking to access new growth markets, Africa offers exciting opportunities to build large, profitable businesses. Its population is young, fast-growing, and increasingly urbanized--while rapid technology adoption makes the continent a fertile arena for innovation.

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Africa's Business Revolution: How to Succeed in the World ~ Great African Business Revolution This is not just a book it is a research into Africa that clearly articulate what works and what doesn’t. It a must read for every entrepreneur in Africa and all over the world who want to succeed in Africa.

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AFRICA’S UNTAPPED BUSINESS POTENTIAL ~ 1 Acha Leke et al., “Africa’s Business Revolution: How to Succeed in the World’s Next Big Growth Market” (Harvard Business Review Press, 2018), Landry Signé, “Capturing Africa’s High .

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Africa's Business Revolution: How to Succeed in the World ~ The Definitive Guide to Doing Business in AfricaFor global and Africa-based companies looking to access new growth markets, Africa offers exciting opportunities to build large, profitable businesses. Its population is young, fast-growing, and increasingly urbanized--while rapid.

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Africa’s overlooked business revolution ~ ground reality prompted us to write a book, Africa’s Business Revolution: How to Succeed in the World’s Next Big Growth Market (Harvard Business Review Press, November 2018). It presents a strategic guide to business in Africa based on interviews with 40 of the continent’s most prominent

McKinsey: Africa’s overlooked business revolution ~ The magnitude of the mismatch between global perception and on-the-ground reality prompted us to write a book, Africa’s Business Revolution: How to Succeed in the World’s Next Big Growth Market.

Africa’s untapped and expanding business potential ~ On November 27, the Africa Growth Initiative at Brookings will host a panel of experts to discuss Africa's untapped business potential and strategies for seizing opportunities.

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