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The Big Red Fez / Book by Seth Godin / Official Publisher ~ Seth Godin, Vice-President, Direct Marketing, Yahoo! Inc., is responsible for Yahoo!'s direct marketing, permission marketing and Internet promotions. Godin joined Yahoo! in 1998 from Yoyodyne, where he served as president and CEO. Yahoo! acquired Yoyodyne, a recognized leader in Internet-based interactive direct marketing, last year.

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The Big Red Fez: How To Make Any Web Site Better: Godin ~ Godin does it again. This time, throwing his big red fez into the arena of web usability. He follows the simple formula of showing us page after page of webpage examples. After a bit of this healthy bombardment, we see clearly that so much can be streamlined.

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The Big Red Fez: How to Make Any Web Site Better by Seth Godin ~ The Big Red Fez is Seth Godin’s guide to web design, and it promises to teach you “how to make any website better”. Sure, it’s a little out-of-date, but the underlying concepts of good web design are remarkably consistent and remarkably simple to grasp, which is why Seth Godin, a marketer, is able to write about the subject.

What Seth Godin Said About The Big Red Fez by Seth Godin ~ Publisher: Free Press Published: 1/8/2002 YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana.

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Free Prize Inside: How to Make a Purple Cow: Godin, Seth ~ I'm a big fan of Seth Godin. His books Permission Marketing, Unleashing the Idea Virus, Purple Cow, and The Big Red Fez continue impact me on an almost daily basis. One thing I love about Seth is that he persuasively argues that in today's economy thinking on-the-edge is far safer than maintaining the status quo.

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Seth Godin - Wikipedia ~ Background. After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City. He then met Mark Hurst and founded Yoyodyne (named in jest after the fictional Yoyodyne from Thomas Pynchon).After a few years, Godin sold the book packaging business to his employees and focused his efforts on .