Download Master the Essentials of Email Marketing Analytics: The journey from inbox placement to conversion
Description Master the Essentials of Email Marketing Analytics: The journey from inbox placement to conversion
Marketers globally rate email marketing as the most powerful online marketing strategy and the one which delivers the best return on investment (ROI). Email marketing has the lowest cost per acquisition. In other words, it is very cheap to acquire and retain customers through emails compared to other marketing channels.There is a reason why your inbox is always full of emails. Email marketing works and it works wonders, provided you know how to keep your inbox placement rate and conversion rate consistently high. If you wish to dramatically reduce your cost per acquisition and increase marketing ROI, you need to become extremely good at tracking the performance of the various KPIs and metrics used for email marketing.A lot has been written about email marketing over the years. However, the majority of books out there talk about growing your email marketing list and perfecting your email marketing messages. This book is not about that. This book is not about finding the best email subject lines, getting started with email marketing or providing you with any sort of blueprint or template that promises to skyrocket your sales. This book focuses solely on the ‘analytics’ that power your email marketing optimization program. Inside this expert guide, you will discover:1. Various KPIs and metrics for measuring email deliverability.2. Various KPIs and metrics for measuring subscriber engagement.3. Various KPIs and metrics for measuring email conversions and ROI.4. The technology used by mailbox service providers to make inbox placement decisions.5. Techniques to avoid spam filters and blacklists.6. Techniques to monitor and improve email deliverability.7. Techniques to monitor and improve subscriber engagement.8. Improving KPI performance for email marketing.
Master the Essentials of Email Marketing Analytics: The journey from inbox placement to conversion ebooks
The Essentials of Email Marketing / Startup Grind ~ The Essentials of Email Marketing. . The email inbox is a noisy and busy place. Hundreds of other emails are already on the pile, with folders, calendars, and notes on all sides. . The less clutter you have in your email, the more conversions you’ll experience.
Web Analytics Tool Box from OptimizeSmart ~ Master the Essentials of Email Marketing Analytics This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.
Analyzing and Reporting Conversion Rate in Google Analytics ~ Master the Essentials of Email Marketing Analytics This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.
Email Marketing in 2020 (Utilizing Campaigns to Drive Sales) ~ Email marketing campaigns are essential to every ecommerce shop’s arsenal. When it comes to promotions, there’s really no better way to keep your current customers, rescue old ones, and gain new purchases.. The problem is that countless automated emails flood customers’ inboxes daily.
Email Marketing 101: The Simple, Definitive Guide for 2021 ~ A common welcome email series starts with giving the free download to your new subscribers. Since welcome emails have the highest open rates, you need to make the most of this email. Michael Hyatt sends the free download, but also let’s new subscribers know about his podcast and gives them a sweet 20% discount off his planner as a thank you gift.
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Journal of Marketing: SAGE Journals ~ About this journal. The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the .
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Introduction to Analytics.js - The Google Analytics ~ Master the Essentials of Email Marketing Analytics This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing.
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Himanshu Sharma - Founder & Digital Optimizer - Optimize ~ Book - Master the Essentials of Email Marketing Analytics: The journey from inbox placement to conversion Blurb August 24, 2016 If you wish to dramatically reduce your cost per acquisition and increase marketing ROI, you need to become extremely good at tracking the performance of the various KPIs and metrics used for email marketing.
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Design a welcome email journey / Smart Insights ~ Design a welcome email journey . He is author of 4 best selling books on digital marketing. . We will walk through how attribution models in Google Analytics assign credit to conversion and how you can create your own attribution models. Basic 30 mins Learn More;
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