Free Artificial Intelligence for Marketing: Practical Applications (Wiley and SAS Business Series)

Description Artificial Intelligence for Marketing: Practical Applications (Wiley and SAS Business Series)

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.

Artificial Intelligence for Marketing: Practical Applications (Wiley and SAS Business Series) Ebooks, PDF, ePub

Artificial Intelligence for Marketing: Practical Applications ~ Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively.

Artificial Intelligence for Marketing: Practical ~ Artificial Intelligence for Marketing: Practical Applications (Wiley and SAS Business Series) - Kindle edition by Sterne, Jim. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Artificial Intelligence for Marketing: Practical Applications (Wiley and SAS Business Series).

Artificial Intelligence for Marketing - Shabakeh ~ The Wiley & SAS Business Series presents books that help senior-level . Business Intelligence and the Cloud: Strategic Implementation Guide by Michael S. Gendron Business Transformation: A Roadmap for Maximizing Organizational . for Marketing Practical Applications Jim Sterne.

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[PDF] Artificial Intelligence for Marketing: Practical ~ Artificial Intelligence for Marketing Practical ~ Artificial Intelligence for Marketing Practical Applications Wiley and SAS Business Series Jim Sterne on FREE shipping on qualifying offers A straightforward nontechnical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightlyfocused introduction to machine learning

Artificial Intelligence for Marketing: Practical ~ Artificial Intelligence for Marketing: Practical Applications doesn’t deliver on its promise. From reading the book, you can tell that Jim Sterne has no depth of knowledge on AI. 90% of the book is a lame attempt at passing off old tired concepts that have nothing “Practical” or “Intelligent’ to say about AI in Marketing.

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VIP会员电子书,CSDN-文档类-CSDN下载 ~ 透视未来的人工智能时代 Artificial Intelligence for Marketing: Practical Applications (Wiley and SAS Business Series) By 作者: Jim Sterne ISBN-10 书号: 1119406331 ISBN-13 书号: 9781119406334 Edition 版本: 1 Release 出版日期: 2017-08-14 pages 页数 (368) List Price: $49.95 Book Descripti

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