PDF Status Update: Celebrity, Publicity, and Branding in the Social Media Age

Description Status Update: Celebrity, Publicity, and Branding in the Social Media Age

Social media, once heralded as revolutionary and democratic, have instead proved exclusionary and elitist Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightful book, "Web 2.0" only encouraged a preoccupation with status and attention. Her original research-which includes conversations with entrepreneurs, Internet celebrities, and Silicon Valley journalists-explores the culture and ideology of San Francisco's tech community in the period between the dot com boom and the App store, when the city was the world's center of social media development. Marwick argues that early revolutionary goals have failed to materialize: while many continue to view social media as democratic, these technologies instead turn users into marketers and self-promoters, and leave technology companies poised to violate privacy and to prioritize profits over participation. Marwick analyzes status-building techniques-such as self-branding, micro-celebrity, and life-streaming-to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender.

Status Update: Celebrity, Publicity, and Branding in the Social Media Age PDF ePub

Status Update: Celebrity, Publicity, and Branding in the ~ Download Citation / Status Update: Celebrity, Publicity, and Branding in the Social Media Age / Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online .

Status Update: Celebrity, Publicity, and Branding in the ~ Download Citation / On Feb 16, 2015, Maggie MacAulay published Status Update: Celebrity, Publicity, and Branding in the Social Media Age / Find, read and cite all the research you need on ResearchGate

Status Update: Celebrity, Publicity, and Branding in the ~ Book Description: Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightful book, "Web 2.0" only encouraged a preoccupation with status and attention.

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Download [PDF] Status Update Celebrity Publicity And ~ Alice Marwick, Status Update: Celebrity, Publicity and Branding in the Social Media Age (New Haven, CT: Yale University Press, 2013); Laura Grindstaff and Susan Murray, “Reality Celebrity: Branded Affect and the Emotion Economy,” Public . Author: C.G. Prado. Publisher: ABC-CLIO ISBN: 9781440854545 Category: Psychology Page: 154 View: 478 Read Now »

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Status Update / Yale University Press ~ "Status Update is a deft and graceful guide to the topsy-turvy digital world of free labor, self-branding and micro-celebrity. If you’re still wondering why you sent that last Tweet—and whether it will really help you get a job, a reputation, or a new kind of life—read this book."—Fred Turner, author of From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and .

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Status Update: Celebrity, Publicity, and Branding in the ~ Status Update: Celebrity, Publicity, and Branding in the Social Media Age is a book that will open the eyes of anyone who reads it. It uncovers the truth of social media today which may shock some readers. I would recommend this book to anyone who is interested in social media and how it works.

Status Update: Celebrity, Publicity, and Branding in the ~ "Status Update is a deft and graceful guide to the topsy-turvy digital world of free labor, self-branding and micro-celebrity. If you’re still wondering why you sent that last Tweet—and whether it will really help you get a job, a reputation, or a new kind of life—read this book."—Fred Turner, author of From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and .

Ellen Johanna Helsper Book review: status update ~ In Status Update: Celebrity, Publicity, and Branding in the Social Media Age Alice Marwick sets out to examine “how status was built into Web 2.0, and thus illuminate how popular social software may promote inequality rather than counter it” (2013, p. 4). She definitely succeeds in pushing the reader to consider the

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Alice Marwick - Wikipedia ~ Alice E. Marwick is a communication scholar, academic, and author, who currently works as an Associate Professor in the Communication department and Principal Researcher at the Center for Information, Technology and Public Life at the University of North Carolina at Chapel Hill, and an affiliated researcher with the Data and Society Research Institute.