Big Data - Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance PDF ePub

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Big Data: Using SMART Big Data, Analytics and Metrics To ~ Corpus ID: 60683870. Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance @inproceedings{Marr2015BigDU, title={Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance}, author={B. Marr}, year={2015} }

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Big data : using smart big data, analytics and metrics to ~ Big data : using smart big data, analytics and metrics to make better decisions and improve performance / Bernard Marr. Format E-Book Published Chichester, West Sussex, United Kingdom : Wiley, 2015. Description 1 online resource (ix, 246 pages) URL

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Big Data, Analytics and Metrics to Make Better Decisions ~ To properly align the needs of your business with a strong CRM system, a best practice is to strategically leverage what is known as the ‘SMART’ approach, a methodology that big data expert, Bernard Marr, explains in his recent book, Big Data: Using SMART Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance.

Big Data: Using SMART Big Data, Analytics and Metrics To ~ Once again, I agree with Bernard Marr: “SMART business is a solution that encourages us all to step back from the hype and noise around data – especially Big Data – and take stock of where we are, where we are trying to get to and what data and tools we can employ to get there…One thing is for sure, Big Data and analytics are here to stay and it’s only going to get more sophisticated.

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Big Data: Using SMART Big Data, Analytics and Metrics To ~ The tone of this book is most definitely pro Big Data (and analytics). Marr does, however, rightly acknowledge “the dark side” and “Big Data backlash” with respect to the collection and use of big data and analytics. The book essentially describes a model called SMART, devoting a chapter to each letter of the acronym.

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Big Data (eBook) by Bernard Marr (Author) ~ This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform.

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