PDF BadMen: How Advertising Went From A Minor Annoyance To A Major Menace

Description BadMen: How Advertising Went From A Minor Annoyance To A Major Menace

A frightening and highly entertaining look into the hidden, corrupt, and dangerous world of online advertising where billions of dollars are being stolen; personal information about us is being collected and sold 24-hours a day; and important principles of a free society are being undermined.

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BadMen: How Advertising Went From a Minor Inconvenience to ~ BadMen: How Advertising Went From a Minor Inconvenience to a Major Menace by Bob Hoffman In this concise, informative, hilariously irreverent, and brutally honest book, former advertising agency CEO Bob Hoffman explains why ad tech is bad for advertisers, publishers, and consumers. He also calls on advertisers to stop enabling this menace.

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