The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly ebooks

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The New Rules Of Marketing & PR: How to Use Social Media ~ The New Rules Of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. Editor(s): David Meerman Scott; First published: 19 September 2015.

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The new rules of marketing and PR: How to use social media ~ The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly by David Merman Scott Wiley, Hoboken, NJ, 2015, 458 pp., $18.98 (paperback), ISBN: 978-81-265-6004-2

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Search Engine Marketing - The New Rules Of Marketing & PR ~ Search engine marketing means using search engines to reach your buyers directly. This chapter explains the advantage of having one's company listed in the first page in Google by illustrating the case of Keysight Technologies. It explains how not to search for specific products by using generic terms by presenting an example on travel to Costa .

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