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influence: The Psychology of Persuasion: Cialdini PhD ~ Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings.Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this .

Influence: The Psychology of Persuasion (Collins Business ~ Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended. --This text refers to the paperback .

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