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"Mesmerizing & fascinating..." —The Seattle Post-Intelligencer "The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections. How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn.Predictive analytics (aka machine learning) unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. In this lucid, captivating introduction — now in its Revised and Updated edition — former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: What type of mortgage risk Chase Bank predicted before the recession. Predicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves. Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights. Five reasons why organizations predict death — including one health insurance company. How U.S. Bank and Obama for America calculated the way to most strongly persuade each individual. Why the NSA wants all your data: machine learning supercomputers to fight terrorism. How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. How judges and parole boards rely on crime-predicting computers to decide how long convicts remain in prison. 182 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more. How does predictive analytics work? This jam-packed book satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more. A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a consumer of it — or consumed by it — get a handle on the power of Predictive Analytics.

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die Ebooks, PDF, ePub

Predictive Analytics: The Power to Predict Who Will Click ~ Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated Read an Excerpt Chapter 01 (PDF) Index (PDF) Table of Contents (PDF) Download Product Flyer

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[FREE] DOWNLOAD Predictive Analytics: The Power To Predict ~ PREDICTIVE ANALYTICS: THE POWER TO PREDICT WHO WILL CLICK, BUY, LIE, OR DIE FREE DOWNLOAD Author: Eric S. Siegel, Thomas H. Davenport Number of Pages: 368 pages Published Date: 16 Feb 2016 Publisher: John Wiley & Sons Inc Publication Country: New York, United States Language: English ISBN: 9781119145677 Download Link: CLICK HERE

Predictive Analytics Book - The Power to Predict Who Will ~ This rich, entertaining, bestselling, and award-winning introduction by former Columbia University professor and Predictive Analytics World founder Eric Siegel, which reveals the power and perils of predictive analytics, showing how predicting human behavior combats financial risk, fortifies healthcare, conquers spam, toughens crime-fighting and boosts sales.

Predictive Analytics Book - The Power to Predict Who Will ~ AUTHOR'S COURSE: ENROLL FOR FREE ON COURSERA. Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die The #1 bestseller in multiple categories for months on end "What Nate Silver did for poker and politics, this does for everything else. A broad, well-written book easily accessible to non-nerd readers."

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Predictive Analytics : The Power to Predict Who Will Click ~ These institutions predict whether you're going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections.

Predictive Analytics: The Power to Predict Who Will Click ~ Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated (Audio Download): : Eric Siegel, Steven Menasche, LLC .

Predictive Analytics: The Power to Predict who will Click ~ machine learning and predictive models, 8 Asimov, Isaac, 139 Mechanical Turk, 76 astronomy, 113, 189 313 Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated Edition. Eric Siegel. 2016 by Eric Siegel. Published 2016 by John Wiley & Sons, Inc.

Predictive Analytics: The Power to Predict Who Will Click ~ Current books also continue to rely on outdated examples and outdated analytical techniques. Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die by Eric Siegel is not cut from the same old cloth. It is broad in coverage, well-written and useful for novices as well as well-seasoned analytics professionals.

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Predictive Analytics: The Power to Predict Who Will Click ~ "Predictive Analytics" is a summary of the state of the art in using computer models to predict individuals actions. I work in the industry and have developed predictive financial models. This book isn't aimed at people like me, at least not ones looking for a more technical, how-to explanation.

Predictive Analytics: The Power to Predict Who Will Click ~ Predictive analytics (aka machine learning) unleashes the power of data. With this technology , the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate.

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