Free 101 Things I Learned® in Advertising School

Description 101 Things I Learned® in Advertising School

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.   The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell?   Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.

101 Things I Learned® in Advertising School Ebooks, PDF, ePub

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101 Things I Learned in Advertising School by Tracy Arrington ~ 101 Things I Learned in Advertising School book. Read 4 reviews from the world's largest community for readers. Providing unique, accessible lessons on a.

101 Things I Learned in Advertising School by Matthew ~ Another great installment in the "101 Things I Learned" series. I've enjoyed every book in this series so far (I still have a couple more to read). Next for me is "101 Things I learned in Urban Design School".

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