PDF Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11

Description Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11

Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue, that’s what the top of the funnel is all about. It can be a marketer’s “Paradise City”, but without focus, it can quickly become overwhelming. The one-two punch of social media and content marketing is a vital part of any successfully integrated marketing approach. If you are not pairing these two powerhouses together then you are simply missing opportunities to grow your business. The tactics and strategies in this book have come together through a tremendous amount of research, trial and error, expert input, and real world applications. From startups to enterprise—what’s included here works across the board and can very quickly make an impact. Just like your favorite double album, this book is separated into four sides, each one addressing a different aspect of Content and Social: •Content – Why marketers need to change their mentality from creating more content, to more relevant content and three practical ways to create content that delivers a face-melting return on investment. •Social – Using social to build awareness, trust and drive high quality leads. •All Together Now – What the future holds for content and social and what it means for marketers. •The Credits – The essential resources you need to stay on top of trends in content and social media. No frills, no fluff, just useful, practical tactics, strategies and lessons from one modern marketer to another, with a touch or rock n roll flare.

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Content for Leads: How to Create - Social Media Examiner ~ Read his book, Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing Up to 11. Get The Sophisticated Marketer’s Guide to LinkedIn. Learn more about Doug Kessler’s home-run content philosophy and Rebecca Lieb’s turkey analogy. Check out Marketo’s Big Marketing Activity Coloring Book.

How To Nurture Leads With Mid Funnel Marketing: 8 Smart ~ Photowebo used content-specific inline optins for gated content as well as exit-intent popups to build a targeted email list when launching their new website. By adding inline, content-locking optins they were able to increase conversions up to 3806%. Middle of the Funnel Content. Content creation for the middle of the content marketing funnel is all about education.

Welcome To The Funnel: Proven Tactics to Turn Your Social ~ Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue, that’s what the top of the funnel is all about. It can be a marketer’s “Paradise City”, but without focus, it can quickly become overwhelming. The one-two punch of social media and content marketing.

Social Media - Rock 'n' Roll 'n' Social Media: Jason ~ I invited Jason to Marketing Smarts to discuss his book, Welcome to the Funnel, Proven Tactics to Turn Your Content and Social Media Up to 11, and to share tips for how marketers can get more out of social media (especially LinkedIn).

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How to Create a Content Strategy: Lessons From LinkedIn ~ Jason also wrote a best-selling book, Welcome to the Funnel: Proven Tactics to Turn Your Content and Social Media Up to 11. He first appeared on Marketing Smarts when the book launched, and he discussed social media and marketing. I invited him back to the podcast to talk about some of the innovative content marketing he's heading up at .

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12 Books You Should Read to Impress Your Boss / The Muse ~ Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11 by Jason Miller Miller has written a roadmap to modern content marketing. His book informs, educates, and demonstrates the steps necessary to launch a successful content marketing strategy for your business.

100 COTET MARKETING E XAMPLES - Content Marketing Institute ~ an E-Book Make your own “manifesto” by following these four simple steps. (To read more, visit the complete original blog post submitted on CMI by Thomas Clifford.) 1. Discover a common theme from your existing content (articles, videos, podcasts, etc. – the sky’s the limit) and organize your content around it 2. Write an introduction 3.

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