PDF Net Worth: Coming Battle for Customer Information: Shaping Markets When Customers Make the Rules
Description Net Worth: Coming Battle for Customer Information: Shaping Markets When Customers Make the Rules
Net Worth explains how businesses can benefit by forming new partnerships with customers in matters of information capture and privacy. Consumers are losing patience with companies that use personal data about buying habits, income levels, and credit card usage for corporate gain. What consumers need is a new kind of business--an information intermediary or infomediary--to protect customers' privacy while maximizing their information assets. Companies playing the infomediary role will become agents of customer information, marketing such data to businesses on consumers' behalf and protecting consumer privacy. John Hagel, co-author of the bestselling Net Gain, teams with Marc Singer to lay out the underlying economic and competitive dynamics that will foster the emerging business of the infomediary. Net Worth identifies the convergence of commerce, technology, and consumer frustration as the incubator for the infomediary business, as consumers seek to release their personal information only when they can receive value in exchange for their data.
Net Worth: Coming Battle for Customer Information: Shaping Markets When Customers Make the Rules Ebooks, PDF, ePub
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Infomediary - Wikipedia ~ The concept was explored in greater depth in Hagel's book (co-authored with McKinsey partner Marc Singer) Net Worth: Shaping Markets When Customers Make the Rules. [2] Infomediaries operate on the assumption that personal information is the property of the individual described, not necessarily the property of the one who gathers it.
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