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Description Managing Enterprise Content: A Unified Content Strategy (Voices That Matter)
Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy―a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. This up-to-date new edition of Managing Enterprise Content helps you: Determine business requirements Build your vision Design content that adapts to any device Develop content models, metadata, and workflow Put content governance in place Adapt to new and changed roles Identify tools requirements With this book you’ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.
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Managing Enterprise Content: A Unified Content Strategy ~ Managing Enterprise Content: A Unified Content Strategy (Voices That Matter) - Kindle edition by Rockley, Ann, Cooper, Charles. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Managing Enterprise Content: A Unified Content Strategy (Voices That Matter).
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Managing Enterprise Content: A Unified Content Strategy ~ Buy Managing Enterprise Content: A Unified Content Strategy (Voices That Matter) 2 by Rockley, Ann, Cooper, Charles (ISBN: 9780321815361) from 's Book Store. Everyday low prices and free delivery on eligible orders.
Managing Enterprise Content: A Unified Content Strategy ~ We can't just design content for one channel, device or medium anymore; we need to design responsive structured content to reach customers anytime, anywhere, and on any device. And we can't do that until we can define how each element associated with a content object should be effectively written to respond to different customer needs and context of the content as well as changes in display .
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WhitePaper_Outline - After reading Rockley and Cooper ~ After reading Rockley and Cooperâs âManaging Enterprise Content: A Unified Content Strategyâ I realized how content strategy plays a role in technical communication. Throughout my undergraduate career I had never heard of content strategy and what that entails/means. Which is unfortunate because content strategy consists of important strategies technical communicators should be using on .
Enterprise Content Strategy: A Project Guide: Nichols ~ Kevin P. Nichols' Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization. Enterprise Content Strategy draws on Kevin Nichols' experience managing one of the largest and most successful global content strategy teams to provide an .
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Complete Beginner's Guide to Content Strategy / UX Booth ~ Content Strategy Books. Itâs no surprise that content strategists tend to have a way with words. So there are many, many books available on content strategy. While this is by no means an exhaustive list, these five are all books we just canât live without. Any one would be a valuable addition to a content strategistâs bookshelf.
Intelligent Content: A Primer: Rockley, Ann, Cooper ~ Intelligent Content: A Primer is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of Managing Enterprise Content , has been been involved in creating and testing digital content for more than 20 years.
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1. What Content Management Is (and Isnât) - Web Content ~ Chapter 1. What Content Management Is (and Isnât) We tend to look at content management as a digital concept, but itâs been around for as long as content. For as ⊠- Selection from Web Content Management [Book]
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60+ Free Content Marketing Templates / Smartsheet ~ Identify your brand voice, style, and strategy by identifying and articulating your target buyer (who they are and how they will interact with your content). This persona worksheet template enables you to visualize your ideal customer, determine which channels to use to reach them, and develop your content in a way that connects and builds trust with them at all stages of the buyer journey.
Content management - Wikipedia ~ Content management (CM) is a set of processes and technologies that supports the collection, managing, and publishing of information in any form or medium.When stored and accessed via computers, this information may be more specifically referred to as digital content, or simply as content.. Digital content may take the form of text (such as electronic documents), images, multimedia files (such .
Content Marketing Strategy Template: Complete Start to ~ How to Plan Your Content Marketing Strategy. You have your free content strategy template. Now, letâs put it to work with these eight steps. 1. Determine Business Objectives Content Marketing Will Help Achieve. You shouldnât start any new marketing strategy without a solid understanding of what you want to get out of it.
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Microsoft Stream - Apps on Google Play ~ Microsoft Stream is your central destination for enterprise video content, with built-in intelligence features, deep integration across Office 365, and IT management and security capabilities that businesses of all sizes require. Before you begin This app requires an appropriate commercial Office 365 subscription. If you are not sure about your organizationâs subscription or the services you .
City of Adelaide Case Study - Social Media Marketing ~ The City sought to balance a need for diverse voices and content, with adherence to the strict oversight and governance requirements that apply to government organisations and institutions. The City of Adelaide has seen a distinct shift away from traditional citizen engagement channels in favour of digital and social channels.
Selling Guns to Gandhi: The Art of Content Buy-In ~ Content Strategy: Connecting the Dots Between Business, Brand & Benefits by Rahel Anne Bailie & Noz Urbinaâ Link Managing Enterprise Content: A Unified Content Strategy by Ann Rockley â Link Selling Content Strategy by Karen McGrane â Link The Business of Content by Melissa Rach â Link Selling the Value of Your Content Strategy By Steve Walker â Link Content Strategy: 3 Ways to Get .