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Description Your Customer Creation Equation: Unexpected Formulas of The Conversion Scientistâ˘
Build the website that wins customers—let The Conversion Scientist™ show you how! This book was written for anyone who will ultimately be held accountable for the performance of a website. Packed with insider secrets, Your Customer Creation Equation will arm you with unexpected strategies to optimize your website for results and leave your competitors scratching their heads.Brian Massey has helped hundreds of clients build sites that drive sales. In Your Customer Creation Equation, he shows readers how to put aside their preconceived notions and replace them with proven recipes for online success.Read the book and learn how to:• Identify the unique formula for your website• Set up a digital conversion lab to measure your progress• Develop home pages, landing pages, registration forms, and shopping carts that deliver• Monitor the competition to stay one step ahead• Charge your marketing “batteries” to reduce your advertising expenditures• Communicate authoritatively with designers, developers, and other outside experts• Truly understand your target audience and what motivates them to buy• Get everyone on your team aligned to produce outstanding results—at all times.Your Customer Creation Equation will help you discover your unique formula for winning new customers. It doesn't matter what color your buttons are if you don't have the right strategies in place. Stop hoping that your website will succeed—design it for results. Let Brian Massey teach you how.
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Your Customer Creation Equation ~ What a Conversion Scientist is. How to earn the trust of your potential customers. The counter-intuitive way to generate more telephone calls. Why we spend too much time telling people what we offer and not enough time on their needs. The 2 reasons why Brian always wears his trademark lab coat.
Your Customer Creation Equation: Unexpected Formulas of ~ Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist by Brian Massey is a powerful, practical and useful book packed with specific guidance, methodologies, tools and ideas.
Your Customer Creation Equation: Unexpected Website ~ Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist by Brian Massey is a powerful, practical and useful book packed with specific guidance, methodologies, tools and ideas.
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Massey's "Your Customer Creation Equation" available free ~ Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist⢠is available in soft cover (Content Marketing Institute; July 2012; $24.95; ISBN 978-0983330738) and .
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Webinar - How to Create Landing Pages that Actually Convert ~ Brian Massey calls himself a Conversion Scientist and he has the lab coat to prove it. He is the founder of website optimization company Conversion Sciences and author of the book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist.
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The 5 types of websites a professional website designer ~ If all of the above sounds complicated, I hope it comes as a consolation that Brian Massey, also known as The Conversion Scientist, whittled it down to only five types of websites, and clearly defined them in his book âYour Customer Creation Equation. Unexpected Website Formulas of The Conversion Scientistâ (aff.).
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