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Description The Long Tail: Why the Future of Business is Selling Less of More
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of whatĀs commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
The Long Tail: Why the Future of Business is Selling Less of More PDF ePub
Long Tail : Why the Future of Business Is Selling Less of More ~ vard Business School, Anita Elberseās work on the Long Tail of Netļ¬ix and DVDs has been very helpful, and I look forward to both its publi-cation and future work with her. At Stanford Business School, Professor Haim Mendelson allowed me to present to one of his classes and make the Long Tail a research
The long tail : why the future of business is selling less ~ Business technology journalist Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.--From publisher description Includes bibliographical references (pages 255-258) and index
The Long Tail: Why the Future of Business is Selling Less ~ Free download or read online The Long Tail: Why the Future of Business is Selling Less of More pdf (ePUB) book. The first edition of the novel was published in 2006, and was written by Chris Anderson. The book was published in multiple languages including English, consists of 288 pages and is available in Paperback format.
The Long Tail : Why the Future of Business Is Selling Less ~ Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isnāt in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as missesāthe endlessly long tail of that same curve.
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Download Book Ā« The Long Tail: Why the Future of Business ~ Download Kindle THE LONG TAIL: WHY THE FUTURE OF BUSINESS IS SELLING LESS OF MORE (PAPERBACK) Hyperion Books, United States, 2011. Paperback. Book Condition: New. Revised, Updated ed.. 203 x 130 mm. Language: English . Brand New Book. The New York Times bestseller that introduced the business world to a future that s already here--now in .
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Long Tail Definition ~ In 2006, Anderson also wrote a book titled āThe Long Tail: Why the Future of Business Is Selling Less of More.ā The long tail concept considers less popular goods that are in lower demand.
The Long Tail (book) - Wikipedia ~ The Long Tail: Why the Future of Business Is Selling Less of More is a book by Chris Anderson, editor in chief of Wired magazine. The book was initially published on July 11, 2006, by Hyperion.The book, Anderson's first, is an expansion of his 2004 article The Long Tail in the magazine. The book was listed in The New York Times Nonfiction Best Sellers list.
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Long Tail, The: Why the Future of Business is Selling Less ~ In the most important business book since The Tipping Point , Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as missesāthe endlessly long tail of that same curve. Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's .
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Long tail - Wikipedia ~ Anderson later extended it into the book The Long Tail: Why the Future of Business is Selling Less of More (2006). Anderson argues that products in low demand or that have a low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, if the store or distribution channel is large enough.
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