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Description Twitter is Not a Strategy
In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace "Big Data," they will fade into obscurity. But Tom Doctoroff, Asia CEO for J. Walter Thompson, argues that this frenzy over digital media has created a schism in the marketing world that is hindering brands from attaining their true business potential. The tension between traditional branding and the seemingly unlimited possibilities presented by the advent of "digital" branding leads companies to abandon the tried and true aspects of marketing for the flash of the new. In this informative new book, Doctoroff explains why a strategy that truly integrates the two ideas is the best way for a brand to move into the future. Using some of the biggest brand names in the world as examples, such as Coca-Cola, Nike, and Apple, he breaks down the framework of marketing to explain how digital marketing can't stand without the traditional foundation.
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Twitter is Not a Strategy eBook by Tom Doctoroff ~ In Twitter is Not a Strategy, Doctoroff explains why a strategy that truly integrates the two ideas is the best way for a brand to move into the future. Using some of the biggest brand names in the world as examples, such as Coca-Cola, Nike, and Apple, he breaks down the framework of marketing to explain how digital marketing can't stand without the traditional foundation.
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Twitter Is Not A Strategy by Tom Doctoroff - Blinkist ~ Twitter Is Not A Strategy cuts through the mess of hashtags and handles to get to the meat of effective marketing, outlining the core principles that make up the foundation of a successful company brand. Although social media is all the rage, this book shows that traditional marketing still matters, and that the secret to success is – as it always has been – having a good brand idea.
Twitter Is Not A Strategy - Skip Prichard ~ Tom Doctoroff has more than 20 years of experience shaping hundreds of global brands ranging from Microsoft to Ford to Nestle. He’s appeared regularly on NBC, CBS, CNBC and other major media outlets. Tom’s new book Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing is all about engagement. Its wisdom spans the two worlds, combining digital and traditional marketing to win .
Twitter Is Not a Strategy by Tom Doctoroff ~ Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing is a book that describes how social media, such as Twitter, offers tactics to help strengthen customer relationships. With some discussion about psychological and sociological aspects of marketing, the author supports his ideas in several case studies, including many he likes, like LEGO, Honda, KIT KAT and Oreo.
Twitter is Not a Strategy: Rediscovering the Art of Brand ~ "Twitter is Not a Strategy" builds on the marketing philosophy Tom has shared in his prior excellent books, "Billions: Selling to the New Chinese Consumer" and "What Chinese Want." His latest is an extremely accessible, well-written book by a seasoned master of marketing that is an important book to read whether you are in marketing or not.
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Announcing My New Book, Twitter is Not a Strategy! - Tom ~ I am very excited to announce that my new book Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing is finally available! It has been a long journey, but I am proud of everyone that has been part of crafting this excellent book. It has been a lot of hard work but also a lot of fun.
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: Twitter is Not a Strategy: Rediscovering the ~ Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing - Kindle edition by Doctoroff, Tom. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing.
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Twitter Is Not a Strategy: A book review by Bob Morris ~ Twitter Is Not a Strategy: A book review by Bob Morris. November 12, 2014. Twitter Is Not a Strategy: Rediscovering the Art of Brand Marketing Tom Doctoroff Palgrave Macmillan (2014) How and why it’s time for companies to “stand up and reclaim the conceptual high ground for marketing communications .
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Twitter Is Not A Strategy (Book) / Hamilton Public Library ~ Twitter Is Not A Strategy Rediscovering the Art of Brand Marketing (Book) : Doctoroff, Tom : "A leading marketer breaks down the barriers between traditional and digital media, offering timeless principles for customer engagement"-- Provided by publisher.
Twitter is Not a Strategy: Rediscovering the Art of Brand ~ Twitter is not a strategy is an 'anti-breakthrough' book (the author's own words) which reminds us of all the fundamentals of branding, and why they haven't changed in the digital age. Doctoroff is adamant — and you can get this from the title — that the more things have changed, the more they have stayed the same.
Twitter is Not a Strategy: Rediscovering the Art of Brand ~ Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing: Doctoroff, Tom: 9781137279309: Books - .ca
Twitter Is Not a Strategy: Book Review – Cooler Insights ~ Twitter Is Not a Strategy: Book Review. January 7, . Now that you have read about the various services which we provide, consider contacting us for a FREE consultation! Contact us through this form here: Your Name (required) Your Email (required) Subject . Your Message .
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