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Description A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Springer Texts in Business and Economics)

This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device.The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data)New material on data description (e.g., outlier detection and missing value analysis)Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much moreStreamlined and simplified coverage of the data analysis techniques with more rules-of-thumbUses IBM SPSS version 22

Read online A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Springer Texts in Business and Economics)

A Concise Guide to Market Research - The Process, Data ~ This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis.

A concise guide to market research: The process, data, and ~ PDF / On Jan 1, 2011, Erik A. Mooi and others published A concise guide to market research: The process, data, and methods using IBM SPSS Statistics. New York: Springer / Find, read and cite all .

A Concise Guide to Market Research / SpringerLink ~ It is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS Statistics.

A Concise Guide to Market Research: The Process, Data, and ~ This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis.

A concise guide to market research : the process, data ~ Get this from a library! A concise guide to market research : the process, data, and methods using IBM SPSS statistics. [Marko Sarstedt; Erik Mooi] -- This accessible, practice-oriented, and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe .

A concise guide to market research the process, data, and ~ Get this from a library! A concise guide to market research the process, data, and methods using IBM SPSS statistics. [Marko Sarstedt; Erik Mooi]

A Concise Guide to Market Research - The Process, Data ~ This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis.

A Concise Guide to Market Research - The Process, Data ~ It is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS Statistics.

A Concise Guide to Market Research - Springer ~ The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22, and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data.

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Concise Guide to Market Research - Welcome to the Third ~ This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in market research.

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Springer Texts in Business and Economics ~ A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics Second Edition. Marko Sarstedt Faculty of Economics and Management Otto-von-Guericke-Universita¨t Magdeburg . also download a reader for free. In this book, we use QR (quick response) codes

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A Concise Guide to Market Research: The Process, Data, and ~ A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics, Edition 2 - Ebook written by Marko Sarstedt, Erik Mooi. Read this book using Google Play Books app on your PC, android, iOS devices. Download for offline reading, highlight, bookmark or take notes while you read A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS .

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