PDF Shopper Marketing and Digital Media: Simplifying Your Digital Media Plans with the Six Pillars Approach
Description Shopper Marketing and Digital Media: Simplifying Your Digital Media Plans with the Six Pillars Approach
The modern shopper marketer faces numerous tasks in their day-to-day, none more daunting than trying to navigate the ever-changing digital media landscape.It's easy for even the most knowledgeable marketer to get bogged down with the endless complexities and subtle nuances of the digital media space. There isn't a simple and easy way for shopper marketers to become digital media experts overnight. However, the truth is that you don't need to be an expert to execute expertly designed digital plans for your shopper marketing campaigns. Welcome to the Six Pillars Approach.F.M. Dade is an ad tech and shopper marketing veteran of nearly two decades. He has spent the majority of that time trying to cut through the clutter and noise in digital media and isolate what really matters for shopper marketers. Having been on both the client and vendor partner side, Dade brings a unique perspective to his approach to planning digital shopper marketing programs. With a focus on foundational elements such as data, technology, media, attribution, pricing, and past performance, the Six Pillars Approach is a tool that can help shopper marketers of all experience levels construct campaigns that ladder up to the primary objectives for your brand and retailer.The Six Pillars Approach has been helping shopper marketing professionals for years, let it help you.
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Shopper Marketing and Digital Media earns BEST NEW DIGITAL ~ Shopper Marketing and Digital Media: Simplifying Your Digital Media Plans with the Six Pillars Approach made Book Authority's "Best New Digital Marketing Books of 2020". The book is available for purchase here.
Shopper Marketing and Digital Media: Simplifying Your ~ Shopper Marketing and Digital Media: Simplifying Your Digital Media Plans with the Six Pillars Approach by F. M. Dade available in Trade Paperback on Powells, also read synopsis and reviews.
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