PDF Website Optimization: An Hour a Day
Description Website Optimization: An Hour a Day
Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you then dive into learning how to develop a plan, test appropriately and accurately, interpret the results, and optimize in order to maximize conversion rates and improve profits. Zeroes in on fundamentals such as understanding key metrics, choosing analytics tools, researching visitors and their onsite behavior, and crafting a plan for what to test and optimize Walks you through testing and optimizing specific web pages including the homepage, entry and exit pages, product and pricing pages, as well as the shopping cart and check-out process Guides you through important optimization areas such as optimizing text and images Addresses advanced topics including paid search optimization, Facebook fan page optimization, rich media, and more Includes a companion website that features expanded examples, additional resources, tool reviews, and other related information Full of interesting case studies and helpful examples drawn from the author's own experience, Website Optimization: An Hour a Day is the complete solution for anyone who wants to get the best possible results from their web page.
Website Optimization: An Hour a Day PDF ePub
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Search Engine Optimization: An Hour a Day, Second Edition ~ 1.2. Do I Need to Perform SEO for My Website? It may seem like a no-brainer, but actually, the answer is not necessarily yes. If any of the following examples … - Selection from Search Engine Optimization: An Hour a Day, Second Edition [Book]
Search Engine Optimization: An Hour a Day, Second Edition ~ 1.6. Who Do I Want to Visit My Website? In the introduction, we pointed out the fact that the person who you most want to find your website is the … - Selection from Search Engine Optimization: An Hour a Day, Second Edition [Book]
Templates & Worksheets / Gravity Search Marketing ~ Download:3e-KeywordsWorksheet.xls. The Site Assessment Worksheet provides a checklist of factors to quickly assess the current optimization level of your website. Download: 3e-SiteAssessmentWorksheet.doc. The Rank and KPI Tracking Worksheet is an Excel spreadsheet that you can use to document your website ranks and other performance indicators.
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