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An exploration of the way videogames mount arguments and make expressive statements about the world that analyzes their unique persuasive power in terms of their computational properties.Videogames are an expressive medium, and a persuasive medium; they represent how real and imagined systems work, and they invite players to interact with those systems and form judgments about them. In this innovative analysis, Ian Bogost examines the way videogames mount arguments and influence players. Drawing on the 2,500-year history of rhetoric, the study of persuasive expression, Bogost analyzes rhetoric's unique function in software in general and videogames in particular. The field of media studies already analyzes visual rhetoric, the art of using imagery and visual representation persuasively. Bogost argues that videogames, thanks to their basic representational mode of procedurality (rule-based representations and interactions), open a new domain for persuasion; they realize a new form of rhetoric. Bogost calls this new form "procedural rhetoric," a type of rhetoric tied to the core affordances of computers: running processes and executing rule-based symbolic manipulation. He argues further that videogames have a unique persuasive power that goes beyond other forms of computational persuasion. Not only can videogames support existing social and cultural positions, but they can also disrupt and change these positions themselves, leading to potentially significant long-term social change. Bogost looks at three areas in which videogame persuasion has already taken form and shows considerable potential: politics, advertising, and learning.

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Persuasive Games: The Expressive Power of Videogames ~ An exploration of the way videogames mount arguments and make expressive statements about the world that analyzes their unique persuasive power in terms of their computational properties. Videogames are an expressive medium, and a persuasive medium; they represent how real and imagined systems work, and they invite players to interact with those systems and form judgments about them.

Persuasive games : the expressive power of videogames ~ Includes bibliographical references (p. [341]-436) and index. Access-restricted-item true Addeddate 2010-11-02 17:31:35 Boxid IA132409 Camera

Persuasive Games / The MIT Press ~ An exploration of the way videogames mount arguments and make expressive statements about the world that analyzes their unique persuasive power in terms of their computational properties. Videogames are an expressive medium, and a persuasive medium; they represent how real and imagined systems work, and they invite players to interact with those systems and form judgments about them.

Persuasive Games. The Expressive Power of Videogames. Ian ~ As a offers strategies for rhetorical activism through the game designer, he has built games for corporate creation and playing of persuasive games. clients, such as Xtreme Errands, which shows how For those immersed in the field of digital human- a ‘three-seat SUV might help families accomplish ities, the text is particularly relevant as Bogost everyday tasks’ (p. 213), and games that act .

Persuasive Games: The Expressive Power of Videogames (The ~ Persuasive Games: The Expressive Power of Videogames (The MIT Press) - Kindle edition by Bogost, Ian. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Persuasive Games: The Expressive Power of Videogames (The MIT Press).

Persuasive Games - Semantic Scholar ~ Persuasive games: the expressive power of videogames / Ian Bogost. p. cm. Includes bibliographical references and index. ISBN-13: 978-0-262-02614-7 (hardcover: alk. paper) 1. Video games—Social aspects. 2. Persuasion (Rhetoric). I. Title. GV1469.34.S52B64 2007 794.8—dc22 2006032621 10 9 8 7 6 5 4 3 2 1

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The Rhetoric of Video Games - researchgate ~ Although video games have been widely researched according to different schools of interpretation (e.g. Ludology, Narratology, etc.) to explain real life situations and vice-versa, the relation .

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Persuasive Games: The Expressive Power of Videogames by ~ Videogames lack the cultural stature of 'legitimate' art forms because they are widely perceived to be trivial and meaningless. But Ian Bogost makes a powerful argument that they are capable of informing and persuading as well as entertaining; in short, that they possess the power of rhetoric.

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Mit Press: Persuasive Games: The Expressive Power of ~ An exploration of the way videogames mount arguments and make expressive statements about the world that analyzes their unique persuasive power in terms of their computational properties. Videogames are an expressive medium, and a persuasive medium; they represent how real and imagined systems work, and they invite players to interact with those systems and form judgments about them.

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