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A leading behavioral economist reveals the tools that will improve our decision making on screensOffice workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we're on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping buy, often make for poor decision making on screens. In The Smarter Screen, behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways. For example: - You're more likely to add bacon to your pizza if you order online. - If you read this book on a screen, you're less likely to remember its content. - You might buy an item just because it's located in a screen hot spot, even if better options are available. - If you shop using a touch screen, you'll probably overvalue the product you're considering. - You're more likely to remember a factoid like this one if it's displayed in an ugly, difficult-to-read font. Drawing on the latest research on digital nudging, Benartzi reveals how we can create an online world that helps us think better, not worse.

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The Smarter Screen: Surprising Ways to Influence and ~ The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior [Benartzi, Shlomo, Lehrer, Jonah] on . *FREE* shipping on qualifying offers. The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior

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The Smarter Screen: Surprising Ways to Influence and ~ Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways. For example: • You’re more likely to add bacon to your pizza if you order online. • If you read this book on a screen, you’re less likely to remember its content.

The Smarter Screen PDF - bookslibland ~ In The Smarter Screen, behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways. For example:

The Smarter Screen: Surprising Ways to Influence and ~ Buy The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior Reprint by Benartzi, Shlomo (ISBN: 9780143108757) from 's Book Store. Everyday low prices and free delivery on eligible orders.

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Shlomo Benartzi - Bogleheads ~ Books. Benazarti is the co-author of three books. Benartzi, Shlomo; Lehrer, Jonah (2015). The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior. Penguin. pp. 256. ISBN 978-1591847861; Benartzi, Shlomo; Lewin, Roger (2015). Thinking Smarter: Seven Steps to Your Fulfilling Retirement . and Life. Penguin. pp. 288. ISBN 978 .

The humbling of Jonah Lehrer, as told through a book ~ “The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior,” published this month by Portfolio/Penguin, is written by UCLA behavioral economist Shlomo Benartzi. The book is .

(PDF) Digital Nudging: Guiding Online User Choices through ~ The Smarter Screen: Surprising Ways to Influence and Improve . Since our findings suggest that the positioning of rewards in a menu of rewards can influence support behavior and how much .

How to make smarter choices in life - ISRAEL21c ~ My book The Smarter Screen is about ways to create digital environments that help people make the right decisions. “We found that people seem to behave differently on digital displays. In most digital environments it’s all about making things easy and smooth, and that leads to mistakes and poor decisions.

The Smarter Screen: What Your Business Can Learn from the ~ Buy The Smarter Screen: What Your Business Can Learn from the Way Consumers Think Online by Benartzi, Shlomo, Lehrer, Jonah (ISBN: 9780349410395) from 's Book Store. Everyday low prices and free delivery on eligible orders.

Similar authors to follow - ~ The end goal is to use this knowledge to design more effective information and choice architectures, thus improving decision-making for millions of people at a time. Professor Benartzi latest book, THE SMARTER SCREEN: Surprising Ways to Influence and Improve Online Behavior, will be released by Penguin Portfolio in October 2015.

AirTalk / You are what you stare at: How screen time ~ In his new book “The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior,” Benartzi describes the little ways that our technology affects our decision-making.

Shlomo Benartzi - Wikipedia ~ Shlomo Benartzi is an American behavioral economist, known for his research on retirement savings and the Save More Tomorrow nudge. Benartzi is currently a Professor and co-chair of the Behavioral Decision-Making Group at the UCLA Anderson School of Management in Los Angeles, California.

How Digital Devices Can Change the Way People - Money ~ In other words, getting information at exactly the point when it can influence your behavior is powerful. Still, in the end, the best way to use digital devices may be to get the information you need— and then turn them off. The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior is available at .

Harry Markowitz and Shlomo Benartzi Join Personal Capital ~ SAN FRANCISCO, Dec. 29, 2015 /PRNewswire/ -- Personal Capital, the leading online financial advisory firm, today announced that Nobel Memorial Prize winner Harry Markowitz and acclaimed behavioral .

Design the Nudges / UX Planet ~ The Smarter Screen: Surprising Ways to Influence and Improve Online Behaviour- Shlomo Benartzi If you have any thoughts/stories to share or would like to collaborate. Let’s connect. 😸

: Save More Tomorrow: Practical Behavioral ~ Save More Tomorrow: Practical Behavioral Finance Solutions to Improve 401(k) Plans - Kindle edition by Benartzi, Shlomo. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Save More Tomorrow: Practical Behavioral Finance Solutions to Improve 401(k) Plans.

Save More Tomorrow: Practical Behavioral Finance Solutions ~ -Save smarter by reshuffling the order of funds on the investment menu. Save More Tomorrow is the first comprehensive application of behavioral finance to improve retirement outcomes. It also makes it easy for plan sponsors and their advisers to apply these behavioral tools using its innovative Behavioral Audit process.

Katharina Reinecke - University of Washington ~ In addition, Shlomo Benartzi covered much of this research in his excellent book "The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior". Novel User Interface Designs Based on Cultural Differences in Perception

Digital Nudging: Guiding Online User Choices through ~ Conversely, heuristics can influence decisions negatively by introducing cognitive biasessystematic errorswhen one faces complex judgments or decisions that should require more extensive deliberation. 7 Researchers have studied a wide range of psychological effects that subconsciously influence people's behavior and decision making. b In addition to the middle-option bias, decoy effect, and .

Nudging Californians to do what is best for them ~ Shlomo Benartzi is professor and co-chair of the Behavioral Decision-Making Group at UCLA’s Anderson School of Management, and the author of “The Smarter Screen: Surprising Ways to Influence .

Save More Tomorrow: Practical Behavioral Finance Solutions ~ -Save smarter by reshuffling the order of funds on the investment menu. Save More Tomorrow is the first comprehensive application of behavioral finance to improve retirement outcomes. It also makes it easy for plan sponsors and their advisers to apply these behavioral tools using its innovative Behavioral Audit process.

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